Privacy Policy

The new standard for online privacy is known as GDPR - General Data Protection Regulation - and this supercedes the Data Protection Act, the previous standard.

The following is a short description of the information you provide us with and what we do with this data.

The personal Data We Collect

The following groups of personal data are collected:

  • Identity Data includes information such as: first name and last name

  • Contact Data includes information such as: email address, billing address, delivery address, location, country & telephone number.

  • Transaction Data includes information such as: details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax etc.); payments to and from you and details of other products and services you have obtained from us, correspondence or communications with you in respect of your orders, and details of any rewards and bonuses awarded.

  • Technical Data includes information such as: details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and encrypted password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform. Most of this data is obtained by Google Analytics our behalf.

  • Profile Data includes information such as: purchases or orders made by you, product and style interests, preferences and feedbacks.

  • Usage Data includes information such as: how and when you use our website, how you moved around it, what you searched for, location, other communication and details of any other World of Misthara products and services used by you.

  • Marketing and Communications Data includes information such as: your preferences in receiving marketing from us and our third parties and your communication preferences.



We will only collect and use your personal data for the following purposes, to:

- fulfill your order(s)

- keep you up to date with the latest offers and trends

- give you a better shopping experience

- help us to make our marketing more relevant to you and your interests

- improve our services

- meet our legal responsibilities  


We have appropriate organisational safeguards and security measures in place to protect your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

Your communication with us on our website is fully encrypted and stored on secure servers with no unauthorised access. All third parties who process your personal data are required to have decent security measures in place to protect your data and to treat it in accordance with the law.

In the unfortunate event of a personal data breach, we will notify you and any applicable regulator when we are legally required to do so.

As with most websites, World of Misthara uses cookies. A cookie is a small piece of data sent from a website and stored in a user's web browser while a user is browsing that website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify that website of the user's previous activity.

Cookies were designed to be a reliable mechanism for websites to remember the state of the website or activity the user has taken in the past.

Our shopping basket uses a session cookie so that if you log out your items will be found in your basket the next time you log in. Also we consult Google Analytics which uses cookies to track how visitors find our site and the path they take through it. We do not use cookies to collect personally identifiable information about you.

If you would like to restrict or block cookies you can do this through your browser settings. As different browsers will have different configuration settings, you should consult your browser Help menu to understand how to adjust your cookie options.

Security & Payments
We take the security of your personal data seriously and any information you send us on this site is transmitted using a Secure Sockets Layer (SSL) server.  You may see a padlock at the top of your web browser and also may see 'https://' at the beginning of the web address. The 's' indicates the use of SSL.

We do not handle online payments directly. Any payments are made through Paypal and as such we do not see or retain any credit or debit card information. Even so, we are obliged to review security procedures annually in order to remain compliant with the 'Payment Card Industry Data Security Standard' (PCI DSS), which we do.

You can opt-in to receive newsletters from us for details of new stock arrivals, special deals and discounts if you so choose. 
You can unsubscribe at any time via the appropriate link at the bottom of each newsletter or by contacting us at


Your Personal Data
You are able to change your personal data such as address details and password by logging in to your account and selecting the appropriate link from the 'My Account' section at the bottom of any webpage.

If you wish to delete your account, please contact us at with the appropriate details, and we will remove it as requested. This action will remove all relevant personal data and order history from our system.

We welcome feedback and are happy to answer any questions you may have about your data.


How to Contact Us

Please send any questions, comments or requests for more information at


This privacy notice was last updated on 17/03/2021 - World of Misthara Ltd


Registered Company Number: 12775693